 Travel America Inc > Why Vacation Certificates WorkOffering the Right Vacation CertificatesOffering the right vacation certificates will help you meet your goals, whether they be increasing sales, retaining stellar performers, or building loyalty. More than cash or merchandise, the right incentive is vacation certificates. Travel creates memories that linger long after the actual vacation, and creates a significant level of excitement. Whereas cash rewards are usually spent on paying bills and merchandise gifts are frequently purchases that would have been made anyway, travel with vacation certificates acts as a luxury item and has an extremely high perceived value. Emotional Advantage Travel carries a strong emotional advantage, creating an image in people’s minds that acts as inspiration – whether that be a beach in Mexico, the city lights of New York, or strolling through The French Quarter in New Orleans. For motivating employees and encouraging them to dig deeper, travel with vacation certificates has a significant impact. Travel with vacation certificates is unique, inspiring, and always fresh. Travel through vacation certificates can be used as PR tool, creating a sense of goodwill across the company or ‘buzz’. For example, a media company took all their employees on a tropical trip, and found this quickly became local lore among the industry – helping them not only retain top people, but recruit new talent. Contrary to this, cash awards are often difficult to capitalize upon as winners do not want the amount to be public knowledge. Read the Top 10 benefits of incentive programs with vacation certificates.
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