Structure an employee incentive program that would create energy, excitement and competition among our department and sales team to successfully accomplish our goals. Incentives needed to have a high perceived value because ConAgra Foods experienced poor results when using cash in prior years.
Increase college participation in consumer products
Drive growth in freezer shelves & racks by 30-40%
100% sales staff participation
288% change in contracts sold vs. last year
348% estimated sales growth vs. last year
Achieved 100% participation vs. 63% last year
In prior years, we utilized a cash giveaway incentive that failed to stimulate the team. Through the guidance and recommendations from my sales representative at Travel America, we were able to put together a sensational Air & Land trip package. We not only exceeded our team’s goals, but we also had record sales increases versus the prior year.Christopher Leonardi, Key Account Manager
RPK Development wanted to find an incentive program that provided a high perceived value and a low incentive cost. They also wanted to fill vacancies and gain a competitive edge in their market. All while helping their new clients feel “right at home” with their experience.
Fill vacant properties
Budget friendly solution
Increase referral traffic
Successfully filled vacancies in many key areas
Found cruise incentive to be a great value
Referral traffic increased
We have successfully partnered with Travel America since 2009. We are very pleased with the results of the ongoing promotion, the value, the overall experience and the relationship we share. They are truly marketing professionals with turnkey solutions that enable us to succeed. The impact that their word of mouth has had on friends, family members and referrals has had a very positive impact.Debbie Atilano, Director of Property Management